Special episode · Data

RFM segmentation

Segmentation of 2,241 customers of a UK e-commerce site through RFM analysis and hierarchical clustering. Silhouette score of 0.927: a near perfect result.

A stack of corrugated cardboard seen edge-on, in close-up. — Photo : Henry Söderlund · CC BY 2.0

Shipped

0.927
Silhouette score
2,241
Customers segmented

Case study in preparation: the story is being written, the figures will come once they have been computed.